App monetization is applying methods of making money from an app you develop, when you don’t actually charge people to download it. Because for an app monetization strategy to work, people actually have to use the app. And keep using it. Numbers = profit. And that requires a smart strategy, starting with solving something for your customers or prospective customers.

Here are six of the most popular ideas to increase profit via apps: Email marketing, In-app advertising, Push notifications, In-app buying, Free to premium, Subscription-based.

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